I still remember the exact moment it happened.
It was the Fourth of July, and my family and I were driving to see fireworks when my phone suddenly exploded with notifications, thousands of them. For a second, I thought something was wrong. Then I realized what had happened: my most recent YouTube video had gone viral.
It was the moment I had dreamed about for an entire year. I had poured hours into editing, scripting, and fine-tuning my videos, hoping one of them would finally break through. And that night, it did.
But after the excitement settled, a question started to form in my head: why that video?
Why do some videos go viral while others, sometimes even better ones, barely get noticed? It couldn’t just be about effort. There are thousands of small creators who spend hours perfecting their videos that never get traction, while some random five-second clip takes off overnight.
That’s when I started digging deeper into how virality really works and what it says about us as viewers.









