When I first started posting on YouTube, I didn’t think of it as anything deep. It was just a place to share my edits on video games, quick clips, transitions, and entertainment. But over time, I realized something: YouTube isn’t just a platform. It’s a living, breathing culture.
Every comment section is like a public square. Every video is a digital artifact. And every creator, whether they realize it or not, is part of a massive social experiment.
I’ve spent years running YouTube channels and learning how people interact online, what makes them laugh, what makes them click, and what makes them stay. I’ve watched trends rise and fall like empires: reaction videos, mukbangs, gaming montages, “study with me” sessions, and political commentary. They each tell us something about the values, fears, and dreams of the people watching.
That’s why I believe YouTube is the modern anthropology field site. Anthropologists used to travel to remote villages to study rituals, stories, and community behaviors. Now, they just need Wi-Fi. YouTube is where humanity performs itself, where people reveal identity through language, humor, consumption, and connection. When someone uploads a vlog about their daily life or documents their morning routine, they’re not just sharing; they’re participating in a cultural ritual of visibility.
I’ve seen this firsthand while building my own audience. The comment sections under my videos often say more than the videos themselves. They show how people interpret media, how they form communities, and how identity gets shaped through algorithms. It’s not just “content.” It’s culture, raw, unfiltered, and constantly evolving.
So next time you open YouTube, think of it less as an app and more as a global village. Every upload is a field note. Every trend is a shared ritual. And every viewer, creator, and commenter is part of an ongoing story about what it means to be human, digitally, publicly, and together.









